Category: Money tips Release Date: 2007-05-28
Li Ao in the interview as early as rows on the mainland have seen Phoenix Chairman and Chief Executive Officer Mr Liu Changle, Phoenix's employees are affectionately called by Liu Liu Changle, the boss, sometimes referred to as the "boss." Recently, he was the "best in the world city" to accept the reporter's interviews revealed that Phoenix TV, a loss, "beauty pageant" insider.
"Financial Times": "Miss China" as the activities of the Phoenix signs for three years, I heard that returns are not too good?
Liu Changle: Fortunately, it's okay. We do not have the beauty pageant as an economic growth point, unlike the Hong Kong Wireless, etc. have done a good many years, we have only just started soon, mainly to promote a culture, but also combined with the brand, the key stages of shaping the brand.
"Financial Times": that is, will do so year after year?
Liu Changle: Yes, another or to and the "narrowing the distance of the Global Chinese concept of" together, she is Miss China, to create a Greater China concept, if it can be achieved fame and fortune, so much the better, I feel this year's Yes.
"Financial Times": beauty contest there rampant trend?
Liu Changle: I think okay, did not, never to have, to a group there can not be said to be rampant, of course, its vitality, the development of order in operation in the market will Ebb Tide, the best will stay, I think The most important thing is the media itself. Phoenix beauty products is relatively simple, she has a carrier, she herself was the media, if not one of their own carrier, you have to use other media or related media reports, support such a beauty, the market will be under pressure.
"Financial Times": There are Shenmeipilao, there is no possibility of beauty fatigue do?
Liu Changle: there is a possibility, this is a way of operation of the market, not all people can rely on a variety of beauty to sustain the beauty market.
A beautiful war economy "2005 Miss China," the top three beauties Li Xin Miao, Yang Shuang, Ma Wanlin a jewelry store in Beijing recently demonstrated the crown and scepter, crown and scepter is said to set the value of 2.5 million yuan, it aroused the professionals on the "beauty contest" economic discussion.
However, while Phoenix TV political commentator Anthony Yuen said the three consecutive sessions of the Phoenix hosted the Miss China Pageant every year more or less losses.
The face of so many pageants, the public can see is "Shenmeipilao," which in the end is the "economic effect" or the "discrimination against women" or the promotion of a culture, has given rise to multi-party disputes.
Runner-up of the beauty of the way the civilian population Ma Wanlin himself, lamented that her good fortune, this girl actually came from Chengdu, a county beauty pageant success through their own dreams.
Ma Wanlin Sichuan Taiwan economy channel a reporter, people get confused is that the Phoenix 2005 "Miss China Global Competition" second runner-up girl, appearing on television only a social emergency journalist, not a presenter.
"Big Face has been my shadow, let me miss a lot of opportunities, but I never thought I would get third place." Ma Wanlin seems to Phoenix TV's "Tomomi" beauty standard feel good opinion.
Phoenix TV, Ma Wanlin concern for many years starting in August this year, its a great beauty breakthrough, in fact, in September 2003, Ma Wanlin senior year last semester in time when access to "the first game in Chengdu Baby Contest" beauty pageant winner, the same year November is also organized by the Chengdu Chengdu TV Miss won the Miss International Goodwill a single award.
Ma Wanlin In August the Internet to download the registration form of the Miss China, are carrying the leadership of parents and carried out in Taiwan, "if not final, I put the story of the beauty buried in their hearts, who do not tell.
Preliminaries in Chengdu, when the judges ask mom and dad to do something, Ma Wanlin had also quietly shed tears, "Everyone has a special soft psychology where, when the judges just asked me about my whole life through the most painful thing inside . "
This character has many achievements in Ma Wan Lin's success in obtaining the final qualification as "the first live night express" social part of journalists to Taiwan, Ma Wan Lin suffered embarrassment when you leave inside, "Leadership said, a journalist not to participate in beauty pageant Well, if you're going to go on the resignation. Jisi then put me in, but fortunately, explained the concept of beauty and nature Phoenix, the station gave me inside more than 40 days leave. "
From a few thousand dollars to spend to the previous million beauty contest Ma Wan Lin said that from 12 to enter into third place from 6 to seem coherent, "I do not naturally self-confident, good at expressing themselves, but did not expect with such a result."
The pay seems just the time Jishi Tian Ma Wan Lin, "In addition to travel expenses from Chengdu to Beijing himself to go out, others are out of the organizers, the selling points of private supplies and snacks, cost a total of not more than 3000 yuan, is also regarded as spent small, there are ten thousand dollars to spend much more, of course, a few months without work, there will be no wages. "ranking of the beauties did not get more not think so, but the Ma Wan Lin's words a little to enlighten the role," beauty is not a a burden on the economy although there is a loss, but not a burden, you may pay a small part, but was a lot of opportunities, these are for the money does not come. "
Ma Wan Lin's biggest dream is to take this opportunity out of Chengdu, finding job opportunities in other cities, "the beautiful is a kind of capital, but also a burden to see how you go to apply. Beautiful girls more likely than others to be opportunities, but less likely to be respected by others. "won third place in the later, Ma Wan Lin and her roommate cry, half hard, half of separation," Such a beauty pageant had an experience like, I will not attend any beauty pageant of. "
Lin and Ma Wan have a common experience of beauty seems a lot of girls, they have become a regular beauty pageant. Ma Wan Lin said that the beauty contest in Chengdu are more "Every time I participate in the competition, people would say someone how you came to participate in pageant girl should find it appropriate to participate in their own game."
The winner Li Xin-miao's experience illustrates this point. 16 years of age to participate in the work of Li Xin Miao won the championship in addition to the inter received several individual awards to the public the impression that she was more of a calm and atmospheric, "said former two I had a friend in Phoenix to participate in beauty contest, are the acknowledged big beautiful women, but there will be no confidence in the race, I was on the screen to refuel before they have a desire to play last year, after the resignation was finally given the opportunity to free competition, in the waiting plane, as when I played Two telephone consultation whether there is the opportunity to participate, that time is the most intense. "
Economic and beauty pageant fatigue Compared to well-known beauty and waiting, thus the formation of the economic beauty contest has been treated is mixed.
In recent years, China's "beauty contest" activities in full swing, becomes stronger, such as "XX image of Miss", "XX Fairy," "Rising Star", "Chinese model", "young girls", "beauty under heaven" and so on, one after another debut. Some people think that nowadays overwhelming the "beauty contest" activity, essentially reflects the economic times this is a man, in turn, if the overwhelming when there's "male beauty economy", that is, to a woman of economic age.
Some people think that era of the essence of beauty is still a man to manipulate the result of refraction of a man an ineffable desire and requirements. Community and the beauty in the common study of the body, the use of the body, develop the body, as well as access to the body, the purpose is to create a beautiful body maximum economic benefit. Of course, for a variety of pageant activities, while others say: "A woman can freely display their beauty, for their own pride in America, is this not a woman looking for self-improvement?"
Stressed that "beauty is a habit, self-confidence is an attitude" and Li Xin-Miao because she engaged in the work of graphic modeling background, beauty economy expressed a strong positive, "beautiful of course, is an economic, even in today's society, the novel we must arrange a beauty on the inside, otherwise we are no longer marketable, is also the case in everyday life. "
Anthony Yuen, is targeted at the Miss China contest Phoenix expressed depressed, "no economy to speak of beautyĺ‘€." Anthony Yuen said, "we engage in a loss of beauty. The current did not become successful commercialization of beauty, is only a drive. As to how long it can go, depending on the board, they do not want to assess the profitability of other benefits, including culture, ideology, ideas, stimulate domestic social atmosphere would have to evaluate, which is Phoenix's courage. "
In fact, some beauty contest is profitable, Anthony Yuen learned in the United States when the Miss Universe, Miss World are making profits, at least its global broadcast is profitable.
As for whether there is beauty fatigue, Anthony Yuen that "beauty pageant will be tired, too much, and the spread is not bad, but a numbness."
School of Journalism and Communication, Tsinghua University, a visiting scholar Cao Bank believes that beauty is a kind of fatigue reflects supply and demand, "audiences do not see is the proliferation of the audience have fatigue, this is the most important. Commercial television does not consider that these are impossible. "and claims, Cao's personal view was that there is no aesthetic standards," I think the U.S. is the United States, with no current standards and beauty of this economy may be able to constitute a logical relationship. "
Phoenix Satellite TV, "read a newspaper every day," Yang Jinlin host of the view that beauty is a kind of war, but also an economic phenomenon.
Yang Jinlin, said, "There are two kinds of projects are profitable, one is beauty, one is a football."
Whether the economy has brought the beauty pageant fatigue, sharp rhetoric Super Girl Yang Jinlin get more done, "a selling point not grasp, such as girls, if not control of a super, super old, super baby, etc. to make money, can cause flooding . "
The beauty economy will go far in the end? Liu Changle, the words seem to imply a kind of representative: "The pursuit of things of beauty is human nature, beauty is also a beautiful thing, this pursuit will never change."
