Category: Money Tips Date: 2006-11-21
SONG Guang-Ju said: "The macro-control will continue in-depth, land and credit policies will lead to innovations in industry consolidation accelerated land resources will further optimize the allocation by the market." Face the next day, SONG Guang-ju would like to get more is no longer just a simple further to earn more, the more builders, multi-sale of flats. "Poly is listed, the operational level have to face something more capital. Each one is a new challenge."
"The current commercial property investment in our overall investment ratio was not in possession of large, our goal is limited to 10-year plan, in 2012 commercial real estate investment to total investment amount of 30%. In a good lots of high-quality properties will be used for its own operations, long-term rental income. which is part of the assets, most likely in the future in the form of REITs listed on packaging. "
SONG Guang-Ju met this afternoon, she was wearing a black capable, cordial and hearty, refreshing and high rhetoric. Real-estate circles as a rare female professional managers, SONG Guang-Ju exceptionally compelling. Served as training base COSTIND 31 Command Information Office Director-General, Guangzhou Military Region and Technology Bureau staff, she is now known as the Great Wall of China real estate Poly Real Estate's Managing Director. Poly expansion in the process, SONG Guang-ju's decision bold, strategic planning, awareness of the role played an important advance.
"China's real estate objectives of the establishment of the Great Wall, originally due to the military enterprise Poly background." SONG Guang-Ju said, "Although already out with the army, but the execution is still tough as the company's corporate culture has been inherited."
Poly after listing price doubled within two months. The macro-control on the occasion of Poly core competitive edge of the question, "First Financial Daily," an exclusive interview with the Managing Director of Poly Real Estate SONG Guang-Ju.
Vigilant in peace time
Poly Real Estate share reform launched this year's first IPO after the room rate, in the way stock prices opened higher after the listing. "Poly is listed, the stock performed well, as the business operators, there is always pressure. Because of investor expectations too high, we must do better." Face less than two months from the subscription price 13.95 when the yuan / share as of September 8 rose to close at 28.68 yuan / share the results, as a female leader, SONG Guang-ju, it seems better understand the significance of vigilant.
"A lot of people have mentioned Poly's future plans, will be referred to in the future any more than 3 million population of cities will be required to enter this point. But this plan is in my three years ago, and now Poly goal is to make money where there is , where we go, let go and opportunities of each city. And because the strategy first, Poly this year, has not been a great impact on the macro-control is expected to create in the first half-year profit growth of 60% based on the next half a year or even next year's performance will remain stable growth. annual sales revenue increased by 35% there will be no problem. "
SONG Guang-Ju that business strategy must be timely adjusted according to market changes. Poly opened three years ago, when the national strategy, the company is not planning to do so more, there are a lot of choice. But now the land market tightened, the market competition is also fierce, and not just stick to past experience. "As long as projects scale advantages, cost advantages, we will be interested. But now there is a prerequisite for the expansion is that new entrants into the city will not consider using the property developers."
Based on this consideration to be vigilant in peace, Song Guang-Ju Li Bin, the sea with her boss - Poly Real Estate, chairman of the national strategy in determining, after the entire leadership has reached a consensus on such a risk control: In the expansion, adhere to the ordinary residential mainly supplemented by a commercial real estate product mix. Beginning in 2002, Paul Lee started to increase commercial real estate investment, around 2010, high-quality commercial real estate projects will enter the operational phase, to form a stable operating income. The rolling nature of the development revenues and property operating income combined, both based on the market, through the rolling development of residential projects, speed up cash flow, ensure that the company's current profitability, but also to ensure the long-term development of the necessary cash flow.
The macro-control this year, although violent luxury products caused no small blow, but for the development of Poly ordinary residential and commercial real estate projects, the impact is not too great, this is their awareness of risk has once again withstood the test of proof.
