Category: Money tips Release Date: 2006-08-31
How to obtain the real estate agent developers, "Hearts"
In 1984, Hong Kong's economic revival, Li Ka-shing in the low tide period due to eating too many sites and become a billionaire in one fell swoop. Deng Zhiren stimulated by the Lee myth, decided to join real estate, he was borrowing 12,000 Hong Kong dollars, do plays, including his only three individuals, including Lida line. Perhaps Deng Zhiren 9 years business experience, he will soon use "3 Kuaidao" cut out quite a mixed bag of the Hong Kong real estate agency industry Xintiandi: First, standardized charges to the public, employees are not allowed to charge commission difference. Second, a joint-stock system, so that employees hold shares. Third, the first full-page advertisements of the first of its kind opened to form a strong visual impact.
In 1990, Linklaters line leap to become Hong Kong's largest real estate agencies. Entering Beijing to reach the Rose Garden project, Deng Zhiren first use of 60 million Hong Kong dollars to invest in the form of purchase of the Rose Garden in Beijing more than 20,000 square meters of the villa, and to become the project's sales agent. Then, Deng Zhiren with its skillful marketing techniques and human relations, so that the Rose Garden opened to a sold 80 units, creating a real estate sales agent Yishou Fang miracle. (Editor's Note: The Rose Garden project has stopped due to various reasons after the disc a number of years.)
This case tells us: the discourse of capital is not the only estate agent selling the company's innovative business is more important. Although many of China's current real estate speculators is still not fully accepted Yishou Fang sales agent of such real estate sales model, believed that with the fierce competition in the real estate market, real estate sales increased degree of specialization and professionalization of the company's real estate sales agents development, the primary real estate sales agents this model will be widely recognized and rapid development.
For real estate sales agents, the sales agent to establish their own professional image, build a successful sales agent for cases of real estate sales agents to carry out the meaning and value of forums and seminars to promote the acceptance of real estate sales agent real estate giant, the mode of operation, especially in real estate sales professionals focus on the training and retention, which is undercapitalized real estate sales agents develop the core competitiveness of the company the best way.
Of course, the real estate sales agents also exist certain risks. For example, as a result of poor sales agent contract, suspension and agent sales revenue can not be guaranteed; In some cases, even if the agency sales are doing well, but because developers do not abide by the credibility of which led to the interests of the company's sales agent can not be achieved, and so .
In fact, with the specialized real estate capital further improved, the intensification of competition in the market, real estate sales agents industry itself there are also tremendous competitive, real estate sales agent sales agents to obtain the contract itself is facing fierce competition. Clearly, to improve their own operational level, to attract the most talented and experienced sales agent of human resources, upgrade and build the company's core competence is to lower the risk of fundamental measure sales agent.
Of course, for a particular sales agent contract, the sales agents should be sales agent, first through various experts, such as construction experts, design experts to come to the real estate itself a comprehensive assessment and measurement of the real estate and property The SWOT analysis of various conditions, see the competitive situation, so as to sign an agency powers and responsibilities of the sales contract there is a clearly defined benefits, avoid the rush to get sales agent promised the business of the agent promises can not be achieved, resulting in agents sales failure.
On the other hand, real estate sales agents need to operate on the development of the company's overall strength, cash flow, reputation and corporate image, brand image, etc. An extensive, in-depth investigation. In this regard relates to the profits of real estate sales agent recovery issues, In addition is also a real estate sales agent for the ability to obtain good market performance of the foundation and prerequisite. Especially for real estate sales agent location, location, environment, prices, comprehensive facilities and advertising communication and marketing activities, support for an in-depth and detailed investigation, this is also affecting the success of sales agents, one of the key factors.
Tip:
Yi Shoufang sales agent mode of operation are: real estate sales agent real estate developer Yishou Fang in order to obtain the exclusive sales agent, you must first give developers a significant amount of pre-paid a "deposit" and to develop their professional sales team, In the external promotion of real estate when they first advertising fees for the developer to advance the fees. It can be said Yi Shoufang sales agent industry is a capital intensive industry, outsourcing business if domestic banks, asset managers, trust institutions, to gain support for their capital, then Yi Shoufang sales agent will usher in a bright明天.
