Category: Money tips Release Date: 2006-07-11
Source: Donghai Securities Author: Wang Xingjun
Company's main business: Tourist Reception, telegraph, tourism product development, marketing, tourism transportation, catering services, tourism, resource development, organized by tourism-related trade activities, and information consulting. Has developed "West Sea Grand Canyon" tourist tramway in operation, Huangshan hotels transformation, transformation of Huangshan Hot Springs Pool, Huangshan villa complex in the expansion of the overall expansion project completed Yuping Vihara, tourist attraction tickets full price increase; season prices start from 135 yuan notes to 200 yuan, 120 yuan will be implemented off-season fares. With around several highways have opened, the company's development environment will be improved significantly.
It is noteworthy that when the stock reform of state-owned company's commitment to reduction of share price is 18 yuan, 18 yuan is not only in the following non-state-owned shares of worry, even if the price of more than 18 yuan, as a business world cultural and natural double inheritance of the company, holdings of state-owned shares will not casually. Maotai liquor from a country look at recent trends, there is a monopoly company with Chinese characteristics and advantages will become increasingly sought after by investors, while the Huangshan is one analogy with Maotai company also has China's landmark attractions right to operate Moreover, its operating risk than operating a small food and beverage of Moutai.
Historical Information: G Mount Huangshan (600,054): sitting on the banner of China's tourist attractions into the rapid development period July 25, 2006
Source: Yin-Hua Investment
Company is the largest tourism enterprises in Anhui Province, the company relies on the Huangshan Scenic Area is the only world's only have both the World Cultural and Natural Heritage and World Geopark three scenic crown. Relying on unique natural resources of the company, operating in good condition, it is worth investing midline.
Period of rapid development of tourism into the present, China's tourism industry has entered a long-term rise in fast-growing channel, while the 2008 Beijing Olympic Games will also have a positive impact on the industry trends, the next two years to enhance the performance of tourism companies, as well as merger and reorganization within the industry is worth expectations, industry performance will be brilliant. "Eleventh Five-Year" period of China's industrial restructuring, an important period for building a harmonious society, the tourism industry due to increasing employment, promoting rural development, reduce regional disparities, resource conservation, and many other advantages, will be a good opportunity for development, access to golden period of development. Expect, "Eleventh Five-Year" period average annual growth of 10% of tourism revenues. By 2010, domestic tourism revenue up to 8,500 billion yuan, the total tourism revenue reached 1.27 trillion yuan.
At the same time, tourism is low-power, high-clean eco-friendly industries, in line with national "Eleventh Five-Year" change the direction of economic growth, the Government supports efforts will be further increased, and thus will continue to be conducive to the formation of the development of tourism macroeconomic environment, these developments indicate that companies in industries where a good development trend.
Location obvious advantages of China's eastern Anhui, central China strategy and to accelerate the development strategy for the company to create a favorable external environment; Huangshan City in accordance with building a "Anhui tourism leading tourism center in East China, China's tourism brand, the world tourist" development ideas, proposed to Huangshan Scenic Area to fight the strongest overall competitiveness of the country caused by the natural scenic spots, the Huangshan City into a national tourist city's comprehensive competitiveness of similar cities in one of the most ambitious objectives, which help speed up the establishment of Huangshan Tourism development.
Huangshan is located in the hinterland of the Yangtze River Delta, Yangtze River Delta region is the distance from the nearest mountain-type of world-class scenic areas, and the Yangtze River Delta region connected mountains, water similarities, people to each other a good regional advantages, so that the city of Huangshan step into the Yangtze River Delta, an economic well-developed Jiangsu, Zhejiang and Shanghai three places in the garden.
Resources, unique, Huangshan has strong pricing power is currently the only have both the World Cultural and Natural Heritage and World Geopark three scenic crown; Huangshan City is the birthplace of Huizhou culture, emblems study is one of China's three major parts of a national school, and Tibetan studies, equally famous Dunhuang Studies. As a classic of Chinese culture, Huizhou culture is a colorful chapter in Huangshan tourism resources with the perfect fit. Huangshan region aggregation of the two World Heritage sites, three state-level scenic spots, forest parks and five national geological parks, 2 National Nature Reserve, a state-level historical and cultural city, a state-level key historical and cultural preservation district, national, 56 provincial-level key cultural relics.
These rich cultural resources, historical relics of Huangshan Tourism Development will provide a broad strategic depth space, also Huangshan have strong pricing power, without fear of sacrificing performance. Huangshan Scenic Area high season ticket prices by 130 yuan for each vote be adjusted to 200, low season from 85 yuan for each vote to adjust 120. Fare includes heritage protection fees, 20 yuan for each vote; adjusted for ticket prices on June 1, 2005 implementation date. (Off-season time for the year December 1 to February 28 next year, season, time for March 1 to November 30). Attractions tickets prices will undoubtedly enhance the performance of the company.
Relying on unique natural resources of the company, operating in good condition. According to the company a quarterly in 2006, the company received a total of 1-3 months into the mountains tourists 180,000 passengers, an increase of 13.7%, of which 17.5 thousand people received inbound tourists, down 15.3%; the completion of main business income of 69.255 million yuan, an increase of 43.2 %; to achieve net profit of -474.5 million, 7.941 million yuan year on year reduction in losses.
The secondary market, the stock was 8.5 yuan to build a triple near the end of the recent average for relying on a steady push up on the 5th, the strong features of obvious. Investors can take an active interest midline
