Category: Money tips Release Date: 2006-04-05
Jin Zhiguo, a much loved in the ballpark think the football world "game rules" - FA shareholders, coaches are managers. If the coach is necessary to achieve satisfactory results can not be schools in operation of the market entirely Jin Zhiguo said that as a manager, must be accountable for results, if not competent is also necessary to School
2006 World Cup phone-in is burning on the pitch in Germany. Jin Zhiguo, is also a "super fans." From the teens since the radio to listen to football competition. When a reporter asked him "coach" in which teams like Tsingtao Brewery, he said firmly: "Now, as a tenacious style of the German team, hope for the future of Brazil as a perfect team."
From the "caddy" to do "coach" Jin Zhiguo, Tsingtao Brewery for the operation and management of trying to comprehend "Ball Road" and explore "Business Morality" to find a complementary balance between the "charm." "There is no perfect person, only perfect team"
Qingdao Beer is at the moment of change and transition, efforts to build a perfect fighting team is Jin Zhiguo, the most urgent task.
Jin Zhiguo, like their current coach Jurgen Klinsmann with Germany team analogy. "I admire his approach before the game to seek Agency, race of the control, after the game's revenue bureau capabilities, Qingdao Beer is also in transition, the need to build a new competitive team." Jin Zhiguo said.
To this end, Jin Zhiguo, after leading the introduction of a "foreign coach" - AB Corporation. Qingdao Beer, this external co-operation must not only to be "superficial," the introduction of capital at the same time, more importantly, is to AB's marketing experience also be introduced to speed up the process of internationalization of Qingdao Beer.
Tsingtao and AB, a total of chess rather than chess. AB, net income of 2 billion U.S. dollars a year, is a wolf, a fierce wolf! Jin Zhiguo said that the wolf can always put out, but live together, and it is for other competitors, is a deterrent. At the same time, the introduction is a wolf, you have to become a wolf. If you are a sheep, then the wolf always Chi Yang, and the arrival of this party Tianzao. When you become a wolf when the wolf is a fertilizer that two wolves. The real power of the wolf is the team spirit is a focused, the strength of wolves to be much stronger than the wolf.
Years of development, Qingdao Beer right hand blazing new trails, creating a situation in the domestic market harvest. But to go abroad the "left-handed" strategy has been restricted by the forward. Jin Zhiguo, spoke of the intention of co-operation with foreign, usually with just a two sentence summary of its far-reaching significance: on the one hand with the motivation to learn; the other hand, foreign investment can help Tsingtao Brewery detours to reduce costs.
Variable rival Tsingtao for friends who know: both offense and defense, the outcome depends on the strength and power to the fullest is how different from the tacit understanding among the members. "Urgently needed is a striker and midfielder,"
To build a balanced offensive and defensive team in the Jin Zhiguo, the mind is the overriding task. Like kicking a football field office location of the people, Jin Zhiguo, Tsingtao Brewery done in more than 30 years, from the Washing-kung to president.
"Re-distant goal, but also from the foot of the beginning." This is a career Jin Zhiguo, the conclusion.
Team needs players. "In front of me to put forward their views are often the most capable people. As a coach has a good star is my hope that the perfect team must be the star of countless perfect composition." Jin Zhiguo, adhere to this view, but if the Star players on the team "pull circle" or "engage in the hills" on the team are destructive, he must be to protect the team.
"Sales is a forward, is the defender of regional sales, marketing and management headquarters is the midfield, the factory is a guard, the headquarters is a goalkeeper." Good will "Fairway" for "commercial Tao" Jin Zhiguo said, "Now the greatest shortages of the marketing team, We must pyramid institutions through the reform of their flat. "
"Qingdao Beer is the most urgently needed at this stage forward and midfielder." Jin Zhiguo, that, in accordance with certain criteria to select qualified personnel is difficult to win elections, we can only cultivate and introduce.
"Power" is an objective from, "Viagra" is a subjective creation. Jin Zhiguo, who in 2002, Tsingtao Brewery management major surgery. But he is very special care to employees, such as employee birthdays ago, he would be prepared to greeting cards, the above is not a simple blessing, but to reveal his strengths and potential. Dissatisfied with the management of the man who one communication, two do not work and to talk with each other. "I am a coach, must be accountable for results"
Jin Zhiguo, a much loved in the ballpark think the football world "game rules" - FA shareholders, coaches are managers, team members on staff, layer upon layer, not the one pole to intervene in the end. If the coach should not achieve a satisfactory result after class is entirely market.
Jin Zhiguo, that, as a manager, must be accountable for results, if not competent is also necessary to after class. Tsingtao Brewery also serves as the final say by the system - the team won, the greatest contribution of people can be paid beyond the president.
Capacity of enterprise is a system capable of making the enterprise's size and borders, determine the diversity and the breadth and depth of cross-border operations. Jin Zhiguo, that competency-based strategy, the first layer is easy to imitate, such as cash, merchandise, etc.; second layer can be simulated, such as size; the third layer is difficult to imitate, such as employee satisfaction, brand loyalty, fairness and reputation; fourth floor can not be imitated, such as the unique ability, unique position and unique assets.
Compared with multinational giants beer, the fourth layer of the weak capacity of domestic enterprises, which is what the local beer company's future and the key test of foreign beer. This layer capabilities include: knowledge management capability - the information into knowledge, to turn knowledge into wisdom, the wisdom into productivity; well as to entire supply chain management as the core of the market capacity, ability to integrate external resources, as well as process-based Reengineering the structural capacity.
Tsingtao Brewery's strategic slogan from the original "bigger and stronger" to "become bigger and stronger", the Jin Zhiguo, this explanation is that an enterprise scale up several times if the short term, it will in the strategy, structure, personnel, bring some imbalances and cultural aspects, from the "bigger and stronger" 'change to "bigger and stronger," precisely in order to adjust these imbalances.
Jin Zhiguo, told reporters that he stood a day, Qingdao 54 Square 18 floor office, can be directly looking at the sea. Can be seen everywhere along the coast a ship's cargo, he inspired himself: "All the ships are carrying Qingdao Beer."
