Category: Money tips Release Date: 2006-05-18
A shuttle is usually 11 beer bottles, when, less than 20-year-old Jin Zhiguo, such a hold on the shuttle, you can look simple "a sprinkling" 11 bottles of beer immediately be seated according to the washing bottle 11 holes.
In 1975, Jin Zhiguo, Tsingtao Brewery at the beginning of the work is "Washing workers" pay 23 yuan a month. The days when the beer bottle from the machine wash and happy, "rumble" sound start.
Over the past 30 years, when the "Washing workers" is now vice chairman of Tsingtao Brewery, president; from that year's "Golden Boy" upgrade to "Elderly."
The authentic human heads, Qingdao, Shandong Province is not high, making beer, but no beer belly. He frankly do Tsingtao president, one side is "always be placed inside a wok fry"; one has to shape this century Tsingtao for the "production company happy."
"Accidental" president office In July 2001, the former president, Peng Tso-yi died of a heart attack. That year, 45-year-old Jin Zhiguo, president of only one assistant, in charge of the north, northwest and north China market.
"Before this was never done when the president of the dream." Jin Zhiguo said frankly. From workers, workshop director, assistant to the president and assistant manager, with more than a dozen rows in front of him, senior vice president.
Contrary to his expectation, Tsingtao's board of directors has not ranked according to capital generation to find new president. In the counting process to fill senior level, 70% of the executives filled Jin Zhiguo. Followed by the middle of testing, but also fill in a vote, 80% voted Jin Zhiguo.
Jin Zhiguo, Tsingtao Brewery need to take over expanded rapidly during the "golden walking stick."
This is the second time in his career challenge.
Prior to this, in 1996, in Tsingtao Brewery, when the first round of expansion in one fell swoop acquired Yangzhou, Xi'an. But then after a year's effort, the project has not been successful. Lao Jin was sent to "clean up the mess."
It is very difficult to accomplish a mission. Jin Zhiguo, assistant director of the year is only done, but also never done number one. To Xi'an and found that this land is not only there is no market, no brand, and even internal management are very confusing.
"I stood a fork in the road, the once simply can not start with." Jin Zhiguo, recalls. He gave himself a piece of legislation military order: The project has become, they move forward; projects fail, are also able to return to Qingdao Beer has.
He even thought about quitting. However, for this work for decades in Tsingtao, even his life to the Tsingtao person, and his feelings or even the enterprise can not be replaced by anything else.
This time, again in high-speed expansion, let Jin Zhiguo, president, to take up the burden. This time, the pressure than the first time it was sent to Xi'an greater pressure. But he must come forward.
Jin Zhiguo, began to adapt to the role of the conversion, carefully laying off staff and through the introduction of an annual salary system to improve the treatment of employees. He also used the least time to start visiting dozens of its affiliated companies.
Took office just over a year, this company was founded in 1903 under the command of Jin Zhiguo, began to rebuild the team into the Taiwan market, and 22.5% of the shares sold to the world's largest beer maker Anheuser-Busch the U.S. company.
From the first phase of the low-cost expansion towards the subsequent integration and profitability. Jin Zhiguo, the office of the president's controversial final Shi Hai served people.
"Fried" HAPPY Jin Zhiguo, Tsingtao Brewery, said he did the president, faced with a cruel peer competition, he is placed on a daily wok fried.
But he hoped that "fried HAPPY."
"If you own no passion, how can we let other people have passion?" Jin Zhiguo, the opinion that "production passion" in Tsingtao, the Tsingtao's passion all the more necessary.
Jin Zhiguo, preference, or tea in the bar to talk about the work of Lane and colleagues.
"This is more intimate and easy to interact." Jin Zhiguo said. When people drink, when Jin Zhiguo, eating popcorn on the side. He likes to talk this way. He said that under such an atmosphere is usually very easy to communicate effective.
"With beer, popcorn, this is a very cool to." Jin Zhiguo, simple and honest smile. Nearly 50-year-old Jin Zhiguo, hope, whether at work, or family life can bring happiness to others.
Jin Zhiguo, a computer to store the nation's more than 300 middle-level cadre's birthday. "Every time they birthday, I will surely give them a surprise." He would personally write a greeting card in accordance with the days given to these middle-level cadres, but also accompanied by a carefully selected gift.
"Blessings beyond this card will still write on your recent recognition of the work. You are really hard to imagine, as the president of a company can be all over the country recently, what I did each of the middle to list in detail . but also for your contribution to the company's gratitude. "Qingdao Beer Group, a middle-level cadre, told this reporter has described. She said that whenever a president of the cards received, and she will be very happy.
On one occasion, general manager of Tsingtao Brewery Rizhao Branch received Jin Zhiguo, greeting cards, put the cards posted on the company, we hope to branch office employees can see the general manager of corporate recognition.
To their families, he also mastered the rules, that is, his wife must Yao Hong, to praised, to pet. A reference to his family, the guy on the look of sweet, Shandong.
"When my wife busy household, I own watching TV while eating popcorn. Food not good, I do not Diesheng to say 'delicious'. Although the exaggerated point, but listening to his wife very happy, so that Mrs. great sense of accomplishment. "
And beer love "Re-distant goal, we must start from the feet." This is Jin Zhiguo, Tsingtao through his 30-year career with the conclusions reached.
He admitted: that the workers do Washing day, he was also very happy. Beer bottle up their positions so that a shuttle a "myth", it was his turn a simple matter to achieve the ultimate in a case of this.
Now the president has been like a Bottle of workers is no longer so pure. Jin Zhiguo said: Every day he stood, Qingdao 54 Square, 18-story office building green Tsingtao can directly look at the sea. Can be seen everywhere along the coast a ship's cargo, he inspired himself: "All the ships are carrying Qingdao Beer."
Jin Zhiguo, still talking about a sentence that is: To love and beer.
For example, he Qingdao Beer Festival in a time when the invention of a "beer mug." 640 milliliters bottle installed, you can hang in the chest, while binge drinking while and do not floating down.
"This is the beer, Disco." Jin Zhiguo, finds the last century, 70's, 80's stranger is the Tsingtao Brewery's main consumer group. His study of young people has reached a point of attachment.
Simple things like to be the ultimate Jin Zhiguo, with a 103-year-old business, fashion-conscious.
Jin Zhiguo, Tsingtao is in full launch of sports marketing. He wanted to use their understanding of young people and ultimately conquer the consumer.
"Qingdao Beer is not a tonic, but an emotional baby." Jin Zhiguo said. He hoped that the accumulation volume of the present, Qingdao Beer able to achieve a qualitative leap with the Olympic Games.
He told this reporter explained: Although the Qingdao Beer has 103 years, but the time to enter the market economy did not last long. If understood as a 100-year time period, then the Qingdao Beer, but is now 3 years old. Therefore, the face of the brand every day things that are new, with such a mentality, needs and what young people want to be consistent.
So Jin Zhiguo said: he felt very old, and he absolutely did not do 60 years later retired.
"Term of three years, he stay for another term, a maximum of two terms, must retire." Jin Zhiguo said.
