Category: Money Tips Date: 2007-02-20
Recently, the securities authority of the media reports, in the "Securities Law (Revised Draft)" the provisions will require 2 reviewers: to prohibit all media, for listed companies to evaluate a single stock to promote.
Analysts pointed out that adding this provision does not prohibit stock analysts and members of intermediary institutions to conduct individual stocks recommended, but clearly not to allow the use of the media's credibility to carry out, regulators, stock analysts as a way to put an end to the past, those who mislead investors, insider trading to manipulate the market, and reap unfair advantage of the phenomenon.
The stock analysts have Rangrang program
Journalists access to the securities market, the main types of media, including daily, weekly and broadcast television, which form most of which is opened by column name sectors columns. In particular, in various local satellite television, such as the stock line of ours, stock Hairo plate, stock Road Commander, stocks, securities, etc. Lin sniper programs, before the market opens closed for lunch during and after the close of several time periods, by a group of The so-called experts, stock analysts staff the audience repeated bombing.
The usual scenario is: TV moderator, the so-called senior securities analyst speaker, or so-called experts alone Tiaotai Liang, Comments stocks after the closing bell. Dancing in the program these experts seem to know everything, be able to package solving difficult problems, and has repeatedly made reference to certain only to be "point" in a continuous rise in stocks "facts."
In some wanton touted, often will say, "Today, I still want to tell you two share the same bullish heat, the first incoming 100 call can be informed of the name of a specific stock." I understand that the audience fruit as they made during the consultation exercise will be required to Contributions to become a member.
According to insiders, this done through television programs in private securities class members pull the model from Taiwan. In fact the stock is a television marketing, and food, medicine, daily chemical products and other common mode of the TV marketing of products there is no essential difference. In Taiwan had a passing fad, but earn less Ru Huizhe lose, reputation is getting worse in recent years difficult to sustain before being introduced to the mainland.
Fast-cash industry
Need to focus on is that these enthusiastic, "the so-called analyst on the mirror î„?often come from some sort of advisory body, but little from such as Guotai Junan, Shenyin, Galaxy Securities, and so some of the well-known brokerage analysts.
A well-known brokerage analyst told this reporter in which secret: they are keen because of fast cash.
"These organizations the most direct source of income came from the so-called contributions."
One approach is to become a member in the audience, if still lose, and consulting firm, said investors who are now, members divided up into many categories, you are the lowest grades, and you want a good stock, would no longer pay more money.
While another of the most criticized a way that the Stock Analysts collusion with the bookmakers, with extensive influence through the media out of purchase Dazhong Xiao investors become Zhuang care.
According to the figure, when stock analysts now these programs are generally funded by the securities company for one year a few hundred million to buy television time, self-produced. Some of them even the setting up of several securities consulting companies or by the relationship between equity control of several licensed securities consulting firm, allowing analysts to men in different television and radio stations appear, extending their influence.
The policy in order to avoid the risk of stock analysts often talk about "the stock market risk, the investment need to be cautious," the warning sentence, conclusion, and use it as their "exemption gold medal." But often after the program, a number of professional knowledge is not enough audience, more will only remember the recommendation of his impassioned speech, but not its so-called carried out alerts.
That "the medium of the fact that age" Elite Unit "advertisement"
In fact, the SFC had been restrictions on such acts. The SFC issued the "dissemination of information on the securities and futures to enhance the management of a number of provisions" in Article IX, television stations not to any institution and individual rental program time program start-up the securities and futures.
But now, more often, there are rules that do not follow. "Television and radio stations even if they know there are problems, but as long as giving money, usually open eyes eyes closed eyes."
In the most developed securities market the United States, Stock Analysts can not arbitrarily take the initiative in the mass media, point of individual stocks, and more international economic analysis and corporate-depth reports. "Because this is a 'medium of the fact that the era of' ordinary people vulnerable to the impact of the media. The need to prevent the use of media to interest groups." Tsinghua School of Journalism Assistant to the President Dong Guan Peng said.
The China Youth Political College, Professor Zhan Jiang is believed that the public advisory body to name sectors of the Securities and media complicity, at the expense of the public interest.
He pointed out that the media is representative of the public interest, while the news you should be neutral fact. But the Stock Analysts name sectors should be governed by the fact that one side to explain these benefits, which were also suspected of a rally is to mislead the audience.
Jiang also show that, in television time to buy name sectors, in essence, is a kind of advertising. According to "Advertising Law" stipulates that advertisements should have to identify the nature, enabling consumers to identify it as advertising. The mass media news report may not be the form of advertising. Through the mass media advertising should be ad tags, and other non-advertising information to distinguish not misleading consumers. But such programs has never been branded "advertisement", "warning."
"Stock Analysts Behind the name sectors regardless of whether the interests of the public from harm. Because it is based on listening to the message more than ordinary investors to guide their own operations. Publicly name sectors, through the media effects of amplification, more likely to cause investors to losses." Zhan Jiang that the The introduction of the new law is to prevent private interests of pretending to the public interest, to prevent the interests of certain institutions in their ads to steal the media's credibility.
