Category: Money tips Release Date: 2006-12-16
Huang Guangyu has been called the most fortunate of the channel. 19 years ago, when the confrontation between the traditional commercial forces have begun to establish their own retail empire, in the face of foreign investment policy barriers, this young private enterprises inside and outside the retail formats to avoid a "striking from both sides" will Gome's LOGO put up more than 130 cities in China's bustling streets.
However, when the foreign retail giants as China's retail industry wide open, and pour in when Gome Huang Guangyu and his empire was still inevitably caught in a "pitched battle."
Recently, Huang Guangyu in an interview, called the policy and public opinion can give the local retail enterprises a better business environment. In the local retail industry, Huang Guangyu has not even met a real opponent. However, Best Buy (the world's largest home appliance chain providers) who are still eager, a truly international competition was opened curtain.
Chinese enterprises can not skirmishing warfare Reporter: foreign-funded retail enterprises are to speed up the layout of the retail market in China, there are data suggesting that foreign investment growth in China retail sales well above the global average.
Yellow: Indeed, although the total sales of foreign-funded retail accounts for the proportion of total retail sales in China is still low, but in the development of such supermarket format has great potential. How to enter China from foreign retailers to their future development are worth thinking about.
The late 20th century, China has no major retail chains, the entry of foreign capital has brought new Yetai and operating model, experienced the best day to enter the Chinese and the right place. China's retail industry is still vulnerable groups, in the capital, management and operational models and foreign competition are far less. GOME saw this potential crisis, when the thought is that we must make larger and stronger. Today's Chinese home appliance retail industry have sufficient strength, foreign home appliance retailers in China's development would not be so easy. Foreign-funded retail enterprises in China have developed smoothly or not, must first get past China's "localization" was off.
Reporter: This is also the advantage of China's retail industry?
Yellow: retail and manufacturing various high-tech industries, the retail trade itself is not high-tech, the key to victory or defeat is not the level of technology, but familiarity with the market, control capability. In China's market, no one better than the Chinese people understand their own consumption characteristics, we have every reason to do business masters of their own markets, China's retail sector by the Chinese people themselves do.
China is a vast, rich cultural heritage, each region has differentiated consumer environment. Foreign-funded retail enterprises in China, a wide range of consumer market is also experiencing many "inability to adapt," such as in China, foreign-funded retail enterprises for nearly a decade the outskirts of membership-based model is not successful, had to abandon the road and take the suburbanization into the bustling city in an attempt to genetic remodeling.
Reporter: But, last year China's retail businesses there are at least more than 100 closed down.
Yellow: the closure of some enterprises are not grown up business or a lack of enterprise features, indicating not substantive issues. I believe that China's retail industry has had the opportunity to compete in the future, this is a mentality problem. Yet, I believe not, depends on how you do. Chinese retail enterprises, large-scale, group-oriented development is the way out, rather than the skirmish combat. First of all I would like to do big Chinese retail industry, which is very crucial, but must go through stages of development, from the overall scale of the enhanced strength of your competitive nature will enhance a number.
Institutional investors optimistic about China's retail industry Reporter: China's retail industry in order to be considered how to do business with Chinese characteristics and the road?
Yellow: independent innovation and large-scale development are the two indispensable weapons of retail enterprises. Gome chain 10 years ago, began to explore business model, reached a certain scale, is caused by dilution of the operating expenses. GOME 2005 alone, the number of stores from 180 to upgrade to 460, more than doubled, and in-depth into the secondary market. At the same time, by the same industry mergers and acquisitions has accelerated the process of enterprise development, Guangzhou easy to good home, northeast of Black Swans, Wuhan Zhongnan Commercial, Jiangsu Golden Sun and other regional electrical retail brand has been excellent Gome acquired. China's retail business in large scale development is a big trend.
Reporter: After the Chinese retail industry to achieve a certain scale it is difficult to grasp?
Wong: Of course, only the scale is not enough, China's domestic retail business should bo long for its own public house used by, but not mechanically copy, but the implementation of sophisticated management, integration of advantageous resources, jointly forming a strategic cooperation. At the same time should be more emphasis on market analysis, through data analysis and accurately determine and control of the market changes and developments.
Reporter: China's top three home appliance retailers Gome, Suning, Yongle has been listed, but also by investor concerns, which is paving the way for large-scale natural choice?
Yellow: State the purpose of the U.S. market do not expect the listing of how much money into, but rather to regulate the use of listed companies to expand business development. In recent years, China's retail enterprises has been the concern of the international investment funds, a number of international investment group to huge amounts of money into China's domestic retail enterprises, even a world-class investment institutions are optimistic about their own business by the Chinese retail business.
Policy balance should be tilted local enterprises Reporter: China's domestic retail business where is the difficulty?
Yellow: less powerful is a difficult domestic retail enterprises, in addition, there are indeed other issues. Take the business environment for foreign investment or foreign retail enterprises preferential policies to better in the local retail enterprises, such as tax benefits. In addition, some areas of foreign policy has tilted in the right attention from foreign-invested enterprises and give support for local retail enterprises can not enjoy preferential treatment, such support is not fair to make foreign-funded retail enterprises in China's development more effective, China has a number of retail enterprises are therefore being foreign-funded retail enterprises in mergers and acquisitions, and this phenomenon more clearly, this will undoubtedly hamper China's local enterprises bigger and stronger confidence.
Reporter: policy issues and foreign enterprises will become the key competitive force?
Huang: China's domestic retail enterprises in order to compete with foreign retail giants, at least in terms of time and difficulty in obtaining head start, if China's domestic retail enterprises can not be equal or superior to the treatment of foreign-funded retail enterprises, then China's domestic retail enterprises is likely to Like the frog boiling temperature, like the time when the water fast boiling did not know their own disaster. Therefore, policy and public opinion, it should be given more support to local retail businesses.
