Data:2009-12-12 2:34
Category: Money tips Release Date: 2006-08-13
First food (600,616 market, information, reviews, search) in 2006 estimated Shikumen rice wine sales nationwide more than 15,000 tons, an increase of more than 40%, and the other 20% of sales concentrated in the Jiangsu and Zhejiang, Jiangxi and Fujian at the same time there are more good results. Other products, Nong good products also achieved 130% growth in 2007 the company launched a beautiful, classic high-end products such as gift containers, is expected to help improve the company's average selling price.
Future growth, while companies in the Shanghai market constantly facing the challenge of competing products, but the performance of competing products more channels in the commercial ultra-low-price competition, while the company's strategy, network construction and catering terminal inputs must be ahead of the competition . 06 terminals in food sales increased from 55% in 2005 to 60%, showing a good trend of product upgrades. Company has recognized that, after the brand to maintain and expand the scale of the importance of channel management, is considering the introduction of targeted channels of high-end restaurant product. The Shanghai market in 2006 major competitors --- and wine slower growth in high-end products has emerged, while brands such as the ancient Yue Shan was still in the establishment of the network will take some time, so we are still optimistic about company's rice wine business in Shanghai in the next few years the growth of the market .
Guotai Junan analyst Qiao Yi and other rice wine business in 2006 is expected income 5 million, roughly a net profit of 150 million, equivalent to about 0.40 yuan per share. Companies in the high-end market demonstrated the ability of strategic thinking and marketing, will enable the company to upgrade in the future consumer trends to become larger beneficiaries. Raise its target price to 25 yuan, proposes to give an "overweight" rating.
