Category: Money tips Release Date: 2007-06-17
A recent one called "Crazy Stone" and made the film so that China's film industry really had a fire, this less than 300 million yuan investment in the small cost of production, has made more than 16 million at the box office performance, the audience called the "milestone in China-made films." Examine the investment behind Andy Lau investment "stone" is not only the opportunities come, and more is an investment philosophy of success.
In March 2005 in Hong Kong Asia Film Financing Forum, held specifically for young directors in Asia to market themselves, each a small hut, on the table stood the script, waiting for interested investors to pick. Ning Hao also took five plays to "stall", sat a row of 6 days, nothing. Ning Hao prepared in the day when Andy Lau come.
Andy Lau was doing one called "Asian Star Guide," the project, looking for young Asian directors to seven directed six feature films, the Mainland side on a fancy Ning Hao. Ning Hao timely threw out the first one to write their own script - "stones", and Andy Lau hit it off instantly.
From Andy on the "stone" investment experience, we can learn from his investment in the success of some of the mystery:
First, investment is most needed is vision, is a kind of understanding or philosophy of investment. The so-called identify what is gold, not everyone who has seen the value of gold will be aware of it. Ning Hao stall 6 days, from his hundreds of investors who passed, but no one aware of his value, indicating birth eye is by no means an easy task.
Second, the investment needs a correct state of mind. Andy Lau talks about the mentality of the film when the investment is very open-minded, and he answered the reporters expected the film to make money when you say: "Any business, nor is no beginning, you will know 100% to make money, right? I really people say my business is not afraid to fail. "As a result, we can see that the understanding of risk and make ample preparation is a necessary prerequisite for investment, investors in the stock market easy mistake, there are two: one is no risk awareness , take a gambling mentality of an investment, desperate; the other is the extreme fear of risk, see the risk they hesitate, there is a sign of trouble appeared on the flesh at all costs, not knowing where stock markets do not exist without risk of success.
Third, we must portfolio. This is a specific method to deal with risks, Andy Lau, Ning Hao in the selection, it is also selected another six directors have invested five films. A result, only "stone" big profits, and another two films a small profit, the other three are not making money.
Finally, must focus on the profitability of investments. Investors may be unsure of investments really be able to make money, but at least to see whether the person with the money to do things real people. Ning Hao does have a natural sense of humor and artistic talent, but the most important thing is dedication to the cause he has done, it is estimated this is truly valued by Andy Lau.
