Category: Money tips Release Date: 2007-03-08
Source: and News
Reasons for the strong upstream transaction morning: With the 2008 Olympics approaching, Beijing, to address the overall state of public transport to solve environmental problems and achieve the overall image of Beijing public transportation improvements, the Beijing Municipal Government in the vehicle updates, both to give public transport priority, etc. a great deal of policy support for the company's development of a wider space.
Investment Highlights:
1, asset replacement: the city has proposed to the passenger business assets, and related liabilities and suburban passenger transport group owned by the business, driving training, business, tourism and car rental business-related assets replacement, which the company intends to buy out the assets of As of March 31, 2006 the net asset value of about 2.7 million, will no longer operate the urban passenger transport business.
2, the Olympic concept: the 08 Beijing Olympic Games will generate significant opportunities for development. In order to give the 2008 Olympic Games is expected to create a good traffic operating environment, Beijing will speed up the "Beijing Urban Master Plan (2004-2020)" to promote the implementation. Currently, Beijing government is pushing ahead with public transportation system construction and reform program, the entire city bus system operating efficiency will bring long-term good company.
3, in the media industry: 99% of the Beijing Public Transport Holdings advertising company will become the company's new profit growth point. Advertising department now has a thousand bus body media; more than 5000 light box-type shelters, more than 2000 square meters outdoor signs, new stop poles, station shelters, signs and single-column and other outdoor media; also has a ticket, in-vehicle electronics display, in-car mobile TV and other media vehicle. Expected that in 2008 with the public transportation vehicles, the Group fully updated, new cars will become a source of advertising media. Company's travel division is now Beijing's largest tourist vehicle company with more than 1,000 vehicles, mainly buses to Golden Dragon.
Risk Tip: Fuel prices remain high, the situation is not effectively alleviate the traffic congestion, bus priority policy to be further implemented, the overall quality of employees is relatively low.
Investment advice: in the secondary market, it maintains a good momentum of rise, short-term adjustment of the unit has been basically put in place, is expected to pick up another rally, we recommend investors to hold short-term, the regional reference price 6.48 - 7.02, the first goal located at 7.82 yuan, in this investment rating to "recommended."
