Category: Money tips Release Date: 2006-02-08
â–?Bank of China International Securities Zhang Xiaohui
While ago highs, the market activity up. Began looking for ten times the big Niugu turned to see a variety of comments, could not help laughing, is nothing more than some of the industry leader only. Industry leader does not mean ten times as large Niugu, like lifts, chin-shih does not mean that great poet. I leisure to think, this is looking great Niugu and found equivalent to set down a money-spinner, cornucopia, does not want to make money will not work.
Take a look at the election of the stocks Buffett's old bar, the most powerful is the Coca-Cola, Gillette blades, as well as people choose to Kodak film, all came to greatly. From the sage door to digest what, I know how the story of the Three Character Classic.
Great Niugu listed company must be good, good listed companies must have a good product. Therefore,å’±from the product as long as the above would like to find the best beef products that may be able to find the best beef stock. Let's call it beef products bar.
First of all, must be very texture of beef products, cattle, or a unique core competencies. For example, Coca-Cola formula is the most cattle, 99% of the ingredientså’±all know, we do not know --- 1% of that was, let's only obediently to send silver to the people there; is able in the quality of Gillette blades, and other brands simply backward in the going-rate, so spend the Gillette, it will not change, and others tough process; Kodak film do not have to say, to become a world famous brand, its own logic to them.
Secondly, cattle products, raw material costs in general negligible, and this is the secret of huge profits, while prices of raw materials, when cattle products simply do not care, to other products out, and people just continue to expand market share. For example, water prices, and sugar prices, and then what? Bones can hurt Coca-Cola? What Gillette blades? Is not a big steel is less than matchbox Mody? Of iron ore rose 19%, steel prices have also, and let Gillette blades How do you look? Kodak what? Is not a roll of plastic film Mody? Plastic re-prices, Kodak or Kodak.
Said that the image of something more, cattle products with raw materials like the Old Masters used in rice paper, rice paper and then prices, allowing artists painting paintings children can not afford to lead a life without the Mody?
Some of the products is not the case, and a price rise of steel, machinery and silly! A price rise of coal, electricity silly! A price increase of cotton, textile and silly, clothing silly! Fertilizer prices 1 of agricultural silly! In the final analysis, that is, low technical content, but also the lack of branding's sake. Pierre Cardin cotton prices Mody be afraid? Like "A World Without Thieves," said, a little technical content are not, then who is prices,å’±are silly!
The third characteristic is the continuous consumption, and exclusive customer.
For example, drinking Coca-Cola used to not going to drink in Beijing Douzhi children, will continue to consume Coca-Cola; used to use the Gillette blades, and a change in brands are whispered, afraid to scratch its chin; used to use Kodak film, and even more reluctant to change, with great difficulty out of travel one back, make another bad photo. Therefore, cattle products are consumables, people keep spending, but do not love for brands. In this way, money would continuously come.
Air-conditioning does not meet this condition, Gree really good, next week and then buy, a house install both? Never heard of. Cosmetics are not OK, because love for brand name consumer groups, always want to try something new.
In addition, consumption of beef products will have good prospects, with more and more people, if not, at least not less and less, life-drawing can not be over and Vietnam.
Coca-Cola has not yet heard of any prejudice to the health of places, from World War II, the U.S. soldiers driving a jeep holding a Coke bottle started advertising on the world to do, people who drink more than I saw not see less. Gillette blades do? Men always a long beard, the beard is always blowing, and this is the future. Needless to say, Kodak film, and people always try to take photographs, we should instantly solidified into eternity. However, Kodak faced the challenge of digital imaging technology.
Some people talked about the value of brand-name liquor, I have some disagree, because the consumption of liquor does not meet the future consumer trends. Take Maotai example, who drink it? Are mainly government officials and businessmen. If the surge in consumption of the former, that the urgent task of fighting corruption, and the latter surge in consumption, that is, one billion people, 900 million business, there are 100 million to open. Moreover, as more and more to strengthen health awareness, youth Baijiu weakening trend, drinking beer and more multi-drinking wine, drinking wine for more. Actually there is one, in the banquet feast on a person sitting next to me to drink sake, do not blame blame?
Maotai you really want to go to the world, and it also followed the fire in the pharmaceutical industry!
Finally, the beef product must be in the global market place. Has the world's consumers, in order to have sufficient cash flow, sales, profits only. Not to the world, other people's stuff a filling in, putå’±causing it to collapse, it hardly cattle.
Anyway, the standard beef products, a total of five, so that the product looking to Mody? Is not clear, can not find the words, the best one, of which 34 found that match the standard is not bad.
See leaf and Zhiqiu analysis Niugu better start from the analysis of products.
