Category: Money tips Release Date: 2005-12-18
Whether or not the user Changhong, Changhong brand people certainly have heard, is so familiar a good brand, and its owner began to "despise" it.
There are reports that Sichuan Changhong announced the nationwide launch "new Changhong for you change" a large collection of new brand, inviting each and every consumer Changhong new brand of "advice and suggestions." Consumers according to their own preferences, it is recommended to represent the eyes of the image of the new Changhong spokesman.
This is it there are two points, one is the image of the spokesperson; the other is the "new brand." The report said the activities of this new brand of Changhong's purpose is not only allowing consumers to enjoy high-tech living, but also a more fashionable and more dynamic brand new image to promote a new way of life. Spokesmen for the first time the image collection activities have also demonstrated Changhong want to change the current image, giving the brand new content determination.
Here again an important point: to change the current image. In fact, since the new leadership took office, Changhong, there have been a huge change. 2004 The huge loss was 1.70 yuan per share, the industry understood the question of history for the new team to make a comprehensive clean-up, historical bad debt can be one to eradicate. The old team of Changhong's business price war, market share climbed all the way; new team emphasizing science, technology, fashion, Changhong's no longer seen storms price cuts.
It can be said that the current is no longer Changhong Changhong before, and now only a little bit of contact is the brand of Changhong. Changhong brand consumer understanding of excellent quality and reasonable price, this is not only the understanding of domestic consumers, Americans have been accepted by Changhong, otherwise there would not color TV anti-dumping lawsuits. There was institutional assessment, Changhong's brand value more than 20 billion yuan.
Changhong's shares may be no less valuable brand, the share price from 66 yuan a stretch down to the current 4 yuan to succeed, shareholders tears had dried. To push the new brand is risky, a lot of silver to drop in, to have much effect? Who also said that bad! Spokesmen for the power of the image can have much is still unknown. However, industry sources, household appliances is different from the clothing, cosmetics, price is the key, Jackie Chan endorse greater love VCD, love many have not escaped the fate of collapse.
Some people say that Changhong would spell out the current share reform Changhong is among the investors to point to a fresh, stylish, and draw a pie, tell a story, change the current image, is not aimed at consumers, is aimed at investors. However, there is Gao Ren said, each trap in a sweet-smelling pie below each plot is hidden in the moving stories.
