Category: Money tips Release Date: 2006-06-25
In 1979, when Lam Sai Wing, Chen Yin-hui his wife set up in the Mainland, Hang Fung Gold (0870.HK) the first to jewelry processing factory based industry, China's jewelry market is only in the initial embryonic stage.
Integrity has won praise Although the Third Plenary Session for the private sector to bring a huge boost, but the jewelry market, clearly also need to start a long time, a thousand million in 2004 sales of jewelry products at the time was unthinkable. In this case, the creation of jewelry factories, not only courage, need vision. However, Lin's wife are very confident for the future. Hang Fung Gold Technology Group, as Chairman of the Board of Lam Sai Wing at that time to make a profound impression on his wife, saying: "If each country to buy us a gold ring, we have developed a!" Perhaps it is this simple to judge gave them enough confidence.
Although the high aspirations of the 1980s, Prudential has to remain in the role of starting from the manufacturer. Spent in the fast-start the initial phase, the Prudential has quite a reputation in the manufacturing sector, many operators still have the reputation of Prudential memories of that year. Honest, reliable, quality, exquisite artistry, creating Prudential with big signs at the time.
However, Prudential still need to rely on foreign brands provided on the design commission for processing, gems and jewelry in this industry has a high-end competition is still very far with the Prudential distance. Prudential's brand value is only limited to the manufacture, wholesale area, but also fell far short of the consumer market level, while the brutal competition among manufacturers so that Prudential must be precise to control costs and quality balance.
Subsequently, many manufacturers competing assessment that this is a "tightrope" and its difficulty is evident. Turning to the experience of this stage, Chen Yin-hui said the word very seriously: "integrity." She believes that it is able to adhere to Prudential pass the most difficult time of the key reasons, but also Prudential's most precious along the way Fortune: "We shall not be in this line than in other industries, honesty and cooperation of our partners are very important, just as the march manoeuvering, the slightest mistake on the round loser. industry reputation is life, ah!"
"Golden Supreme" extraordinary appearance Word of mouth for Prudential successfully dug a pot of gold, but also to obtain the listing qualifications. In 1999, Prudential listed on the Hong Kong Stock Exchange main board. Abundant funds, production and marketing channels for mature Hengfeng, when faced with a new choice: to be content with the manufacturer, continued to do the main processing industry, or risk-taking down the procession into the?
Chen Yin-hui recalled: "At the time, many of the world's top brands in the Prudential processed products. Those entrusted to the cost of business is very low, but once got abroad, hang up their brands, products, once worth a hundred times, becoming the world's leading fashion trends weathervane. This allows us to realize that only the creation of independent brands, rely on innovative design in order to obtain long-term development and competitiveness, from the manufacturing of low-cost competition. "Prudential at this time hope that their good faith as a Ben's traditional business philosophy of the brand into the modern mode of operation to a new "luxury and beautiful," the chemical reaction, synthesis of heaven and the integrity of the broader world.
In 2001, is the most memorable Hengfeng year. January 27 that year, Prudential cost of 400 million yuan, the deployment of 12160 2 gold built the world's most luxurious gold toilet opening. Here the "Golden Supreme Tourism Exhibition" has so far attracted more than 5 million tourists visit. The dumping of all living creatures in the world embodied in the golden sophisticated manufacturing technology and rich in creativity, so that Prudential emerge in the jewelry industry, and "Hong Kong brand" and "international super-brand" recognition.
This extraordinary measures, but also fired long-awaited diamond ornaments Prudential brand - the "Golden Supreme." After lengthy research, Hengfeng this "daughter of" consumer targeted to professional women between the ages of 20-40 on the grounds that their spending power and sensitivity of fashion is the best. In Prudential's eyes, diamonds no longer a mere luxury, Chen Yin-hui hope that the design of diamond ornaments Prudential to become young women of the supreme fashion.
Diamond carriage push deep the Mainland market 2004, the "Golden Supreme," jewelry is more big mainland market promotion efforts. They invited the star Kelly Chen as the brand spokesperson, almost overnight, Kelly Chen as the "Golden Supreme," the ad showered hit film, advertising inside wearing the "Golden Supreme," ornaments of the Kelly showed a trend of health and Perfect. She joined the order "D Gold" fame.
Effect of the inputs for such generous, Chen Yin-hui very satisfied with: "Kelly's image of health, is the perfect embodiment of her pursuit of perfection, and 'D Gold' jewelry business philosophy coincides with that her endorsement would have the brand there is a huge increase. "" King Supreme "market team also designed to meet the 2005 Kelly concert tour, will be produced during the year to 60 million Hong Kong dollars worth of" Flying Diamond Fantasy carriage. " Zhe Liang luxury mobile carriage, but also the "King Supreme" pursuit of perfection the best interpretation of the brand concept.
Turning to the future market, Chen Yin-hui is optimistic: "China's economic growth rate is very alarming, people's living standard has been greatly improved, jewelry demand in the Chinese market has also been greatly improved, jewelry limitless development in China . I believe that by adhering to good faith, continue to innovate and lead the market trends, 'Golden Supreme' is entirely the strength to become the leading jewelry brand. "
To achieve this goal, D Gold soon to open flagship store in Guangzhou. By 2008, Golden Supreme preparing the national self, cooperation and franchise more than 100 from the current expanded to 300, if the plan goes well, Prudential's sales will far exceed the current 2.5 billion level.
