Category: Money tips Release Date: 2006-08-09
Cheng Yu-tung, in the super-fu JIA Hong Kong ranks third, personal worth 300 billion HK dollars. Hong Kong people will hear his name and the well-known, "Chow Tai Fook Jewelry," linked. In his company's Hong Kong New World Group is the set of hotels, real estate, gold jewelry industry, such as all-round development of a diversified multinational corporations.
Cheng Yu-tung poor rhetoric, do not know him, always thought he was brilliant behind the performance of countless luck. In this regard, he said: "A person's life, lucky to hit one or two is possible, but can not always lucky. If you want to always be lucky, you will have to pay the eternal 'handling' and 'sincerity', that lucky will always accompany you around. "
Cheng Yu-tung, though they have today's glory, but have had a poor childhood struggling to survive. August 27, 1925 He was born in Guangdong Province, Shunde County, (now Shunde City) a poor family. A small child, his father opened the family shop alone barely make ends meet. Parents hope that he specializes in the original studies, but only junior high are forced to drop out of school. 13 years old, due to invading Japanese troops in Guangzhou, Hong Kong, one million people affected by war-torn intrusion, food and clothing instability, there is no guarantee their lives, have to go out to vote pro-rely on friends. At that time, Macau is a Portuguese colonial possessions, because many Japanese immigrants in the Portuguese colonial rule in South America, dwelling areas, therefore, the Japanese invaders alone dared not trample on Macau. Left with no father ZHENG Yi will also be his son sent to Macau, to the friend Chou-opened, "Chow Tai Fook" gold shop to become waiters.
First gold production 9999 Jindian be regarded as a special kind of industry, I do not know exact details of who the boss is absolutely not abused. Zhou has worked with Andrew interaction very well, sensible of Atong childhood Jiu Ji Zhou a good impression, to catch up, "Chow Tai Fook" gold shop just lack of a reliable guy, he accepted a small Atong.
Gold shop more big guys and small boy, small boy is that when fatigues, Cheng Yu-tung from the fatigues and started a daily sweep up dust, wash toilets, pour a spittoon and other ins and outs of the cleaning work, and all everything ready, he was late again, and the big guys to do business with the shop door. For an only fourteen or fifteen-year-old children, this appears to be very busy working hard, but the sensible little Atong was an eye-thinking does not live up to the boss's "not abandoning grace," honestly, diligently工作.
"Chow Tai Fook" gold shops because of late entry, it is not known at the time store. Check In Soon after Atong's diligence and wisdom embodied in the work gradually being appreciated by Chou. One day, Chou sent to the terminal pick a relative Atong. The docks, the ships from Hong Kong and Southeast Asia continued to dock, bustling crowd, the steady stream. Suddenly, a businessman passers Nanyang Where can I inquire about competing for Hong Kong dollars. Many people understand this is a good business opportunity was still very young on the ground before the enthusiasm of Atong also struck up a conversation, he used a thick accent, Shunde, said: "By Chow Tai Fook may be competing for gold shop, the price fair." A Tong speak articulate slightly awkward, but in the word of the battle to win trust. In this way, traders looked at the humble A Tong, as he came to the "Chow Tai Fook," opened up a new business. Then, Chou found Atong seems extraordinary in this respect the wisdom, so continue to send him to develop this work. After only six months, Chou Chih-Yuan Cheng Yu-tung on the upgrading of a formal apprenticeship in the Golden Hang Dang.
At that time, because of Guangzhou, Hong Kong fall, many goldsmiths migrated Macau, a goldsmith shop almost everywhere, and competition is very fierce. Cheng Yu-tung seems a natural for the gold jewelry is born, he's jewelry business is very enjoyable, and soon mastered the essentials of marketing and store sit like obsession with drilling in Xing Dang.
He often used the time to work, take a look at the golden road through the shop for our comparison, with the line of words is called "see shop." The boss did not know Atong weeks so obsessed. Over time, Atong often late for work, which has aroused the attention of Chou. Day, in the way to work Atong pass a goldsmith shop and found several windows decorated with unique ornaments well, could not help but paused for some time to try to figure out together written, the time delay of the work. When he rushed back to a goldsmith shop, and the proprietor has been in the shop waiting for a long time, Atong know made a big mistake, in fear explains the causes, consequences not only does not blame the boss, which ironically will take to the streets "look shop" privileges given toä»? As long as business is so busy, he can then take to the streets to "shop to see" the. According to rules, in a goldsmith shop apprenticeship takes 3 years to a believers may be less than three years, Cheng Yu-tung was promoted to the goldsmith shop on the charge, is responsible for the daily operation of the pavement.
Cheng Yu-tung was later learned that the parents did with the same silk warehouse in Guangzhou, the Chou, a boy is a friend in adversity, like brothers and sisters. Zhou, Zheng's wife pregnant the same time, so two "pulp for marriage," agreed the relatives by marriage. Heaven for the United States, Zhou birth to a daughter, Andrew gave birth to a man, just became a natural fit. To the "Chow Tai Fook," goldsmith apprentice, my father was worried about his son as "Lang-law" itself, rather than to make progress, did not tell him about it.
Three years later, under the auspices of the Chou, Cheng Yu-tung and Chou family's favorite ZHOU Cui-ying really a married couple. That year the couple are both 18 years old, followed by more than 50 years until today, the couple always Xiangjingrubin.
In 1946, 21-year-old Cheng Yu-tung to Hong Kong to set up a "Chow Tai Fook branch." He traveled the territory Gejia gold and silver jewelry line, which are gatherings for the leadership of the director of branch operations, so that branches are very optimistic about the business. However, not satisfied with Cheng Yu-tung, he clearly said: "In the mall on the 'Shou-yeh' is equivalent to 'abortion industry', to continuously innovate in order to attempt to move forward in development." Therefore, he is another to change the capital structure of the original model, bringing together colleagues, organize a "Chow Tai Fook Jewelery Co., Ltd.", and this also limited the earliest gold jewelry industry body.
Although Cheng Yu-tung is the gold shops to accept old-fashioned educational methods with believers, but he was not conservative, or even ahead with modern management concepts. Under the guidance of his new ideas, "Chow Tai Fook Jewelery Co., Ltd." is no longer the president of a unique, but total assets, risk and profit sharing of the modern enterprise. In his way of thinking, unique insights, so that everyone praised his colleagues.
At that time in Hong Kong, gold shops everywhere, competition is very intense. At that time, all the 99 gold fineness of gold, while the Cheng Yu-tung was a bold investment funds, first created the 9999 Gold, pioneered the new technology of gold production, but also led the consumption of the new trend, this feat as "Chow Tai Fook," the future development laid a solid economic base. Cheng Yu-tung to forge ahead, and constantly open up new markets, just a few years, "Chow Tai Fook" branch had already increased to 11. Some say he is a luck made a fortune. Cheng Yu-tung said: "Hong Kong is full of endless opportunities and challenges, where the opportunities are equal for everyone, and face the challenges is that each individual can not be avoided. The key to you how to identify whether there is sufficient psychological preparation . "
When the Cheng Yu-tung would "Chow Tai Fook," onto a new stage, he began to enter a new field.
Turned to the diamond industry Cheng Yu-tung has a strong ability to control the market. In Hong Kong, Cheng Yu-tung enjoy "jewelry king" of the good name, which is also not just that he's gold, more then made him into the world of the forest jewelry diamond industry. Cheng Yu-tung is very concerned about the prevalence of international jewelry styles, in his observation that many very identity of the West President, like to wear diamond jewelry, gold jewelry has not been that they are discouraged and come to this conclusion, he began turning their eyes towards diamond industry.
In accordance with the provisions of the international holding, "De Beers" license before they grant to buy diamonds, while the whole world but only 500 such a license. Is this "De Beers" license, has scared off a large number of clocks and watches business, some of the industry, said: "from the De Beers to buy diamonds, is simply harder than the stars from the sky Reaching for the Stars."
Cheng Yu-tung, have not been to retreat, he racked his brains, Dunsheng idea, he decided to buy the one in South Africa hold "De Beers" license company. Not only the success of his own "De Beers" license, and to the 70's, Cheng Yu-tung has become Hong Kong's largest diamond importer, the annual import volume of diamonds, accounting for about 30% of the territory. In fact, the Cheng Yu-tung to create the diamond industry made meritorious, has played a leading Hong Kong jewelry industry, challenge the traditional, to seek the development of an unprecedented revolution.
Mr. Zheng Yutong is 76 years old, opened a "Chow Tai Fook" entrepreneurial history, each page has his 60 years of struggle, such as on the 1st Footprint: 60 early in one hand and holding of gold in one hand and stretch diamonds, all-powerful in the emergency storm Cidaoxianhong shopping malls, the assurance of success. 70 era, the construction of Hong Kong New World Center, this magnificent building acne is still the Tsim Sha Tsui, the construction of signs. 80s. With the Hong Kong Trade Council to establish the Hong Kong Convention and Exhibition Center, ranked the highest in Asia, the same building. 90's, the first inroads into the mainland, the investment of the motherland's construction. In addition, the acquisition of stake in Asia Television, Hong Kong's largest hotel group formed to acquire the U.S. Stouffer Hotels Group, 28 from overseas and the European penta Hotels Group 9.
Over the years, Cheng Yu-tung's performance record has long been a favorite topic, he had his own 60 years of industrious and enterprising real action, confirmed heart "sincerity" body "ground" is the principle of a successful unbeaten.
"Chow Tai Fook" development history, is the generation of business excellence ---- Cheng Yu-tung's success story ... ...
